— Steve Couldwell, Former CEO, Tissue Regenix Group
Commitment to Excellence in Pelvic Floor Health
ARMS Medical’s mission is to improve the quality of life for women with pelvic health issues through pioneering technologies, including dCELL® Technology and advanced tools for pelvic floor surgery. Our innovative approach aims to help patients recover faster with fewer complications compared to traditional techniques, benefiting patients, surgeons, and hospitals in promoting healthier and happier lives for women facing these health challenges.
The name ARMS Medical is derived from the military. Originally launched in 2006 by Robert Greer as Airborne Ranger Medical Services, the company delivered medical equipment and supplies to private contractors for use in Iraq and Afghanistan.
After working closely with a Harvard trained surgeon, Dionysios Veronikis, M.D., ARMS Medical founder Robert Greer learned first-hand about pelvic organ prolapse and the frequent problem with transvaginal pelvic mesh and slings. Patients would travel from all over the world to have their mesh complications corrected by the skilled hands of Dr. Veronikis.
ARMS also provided medical and security assistance during two natural disasters: Hurricane Ike in 2008, and the 2010 earthquake in Haiti. When the Middle East conflict wound down in 2010, the company shifted its focus to the field of Urogynecology.
ARMS also provided medical and security assistance during two natural disasters: Hurricane Ike in 2008, and the 2010 earthquake in Haiti. When the Middle East conflict wound down in 2010, the company shifted its focus to the field of Urogynecology.
ARMS also provided medical and security assistance during two natural disasters: Hurricane Ike in 2008, and the 2010 earthquake in Haiti. When the Middle East conflict wound down in 2010, the company shifted its focus to the field of Urogynecology.
“I have the privilege of performing surgery on over 700 women per year from all over the world with primary and recurrent complicated pelvic floor issues encompassing uterine prolapse, vaginal prolapse, urinary stress incontinence, vesicovaginal and rectovaginal fistulae, and urethral diverticula, as well as vagina mesh complications. When I perform these procedures, I often use DermaPure allograft to help damaged tissues regenerate and become stronger. DermaPure has demonstrated excellent, consistent results in healing these tissues.”
— Dionysios Veronikis, MD, FACOG, FACS
The tissue products on the market are overly processed with harsh chemicals, difficult to implant, produced an inflammatory response or were absorbed too quickly to be effective.
With a goal of making pelvic floor surgery safer and more effective, Greer actively sought out a biologic with regenerative properties. He identified high-quality decellularized donor tissues:
DermaPure® and VNEW® with patented dCELL® Technology virtually free of DNA along with intact vascular channels.
These properties help promote tissue regeneration including replacement of tissue, repair or reconstruction following surgery for pelvic organ prolapse, vaginal mesh removal and gender confirmation/affirmation surgery.
Previously, the healthcare sector lacked a good solution for tissue repair associated with pelvic organ prolapse.
In addition, ARMS Medical supplies its doctors with a suite of highest quality surgical tools, post-surgical aids for patients and on-going guidance on the latest innovations in pelvic floor health.
LEADERSHIP
Robert Greer Founder & CEO
Rob received a four-year R.O.T.C. scholarship to the University of Minnesota where he earned a bachelor of science degree in mechanical engineering. He led the Scout Platoon for the 2-27 Infantry, and following an honorable discharge, joined Pfizer where he collected many sales awards. Rob left Pfizer in 2007 to build a national sales team for a private medical device company. Concerned with complications of synthetic mesh in women’s pelvic health, Rob formed his own company to combat these issues. His commitment to patients, surgeons and healthcare institutions in the Urogynecologic space is what makes the ARMS Medical team unique.
Michel Koopman Executive Chairman
As Executive Chairman of ARMS Medical and President, Michel manages the board of directors and advisors, plus drives strategy and business development, with the goal of growing the company’s product scope and market penetration. Most recently, he served as CEO of getAbstract Inc., an online media company, where he tripled corporate growth over five years. Previously, Michel held senior sales, marketing and business development positions at Citrix Systems, an enterprise software company. Today, in addition to his leadership role at ARMS Medical, he advises entrepreneurial companies on go-to-market and growth strategies as the founder of 2Swell.
Kelley Yakymiw Strategic Account Manager
Kelley, a Strategic Account Manager at ARMS Medical, serves as a point of contact for surgeons and their staff. Her three years of expertise working in a high-volume OB/GYN practice contributes to her patient and physician-centric approach. Kelley develops and maintains long-term relationships with surgeons by sharing the most relevant information on studies, surgical techniques and product education. While earning a Bachelor of Science degree in sociology, coupled with a minor in biology, from Florida State University, she strengthened her dedication to excellence and leadership through collegiate swimming.
“Our partnership with ARMS Medical, who are known for bringing innovation to women’s pelvic health solutions, allows us to leverage their strong relationships with key opinion leaders in the urogynecology space to further access this market.”