Company History

The name ARMS Medical is derived from the military. Originally launched in 2006 as Airborne Ranger Medical Services, the company delivered medical equipment and supplies to private contractors for use in Iraq and Afghanistan. ARMS also provided medical and security assistance during two natural disasters: Hurricane Ike in 2008, and the 2010 earthquake in Haiti.

When the Middle East conflict wound down in 2010, the company shifted its focus to uro-gynecology. After working closely with a Harvard trained surgeon, Dionysios Veronikis, M.D., ARMS Medical founder Robert Greer learned first-hand about the frequent problem with transvaginal pelvic mesh and slings. Patients would travel from all over the world to have their mesh complications corrected by the skilled hands of Dr. Veronikis. Over the years, Greer observed more than 400 surgical procedures performed by Dr. Veronikis.

At the time, the healthcare sector lacked a good solution for tissue repair associated with pelvic organ prolapse. The tissue products on the market were overly processed with harsh chemicals, difficult to implant, produced an inflammatory response or were absorbed too quickly to be effective.

With a goal of making pelvic floor surgery safer and more effective, Greer actively sought out a biologic with regenerative properties. He identified DermaPure®, a high-quality decellularized donor tissue, virtually free of DNA along with intact vascular channels. These properties help promote regeneration following surgery for pelvic organ prolapse and vaginal mesh removal. Greer also selected best-in-class surgical tools to help surgeons optimize these procedures.

Today, preliminary data from pelvic floor procedures using DermaPure® are highly encouraging, and an increasing number of nationally known and respected surgeons have adopted DermaPure® as their biologic of choice.

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Executive Team

ARMS Medical's national team is comprised of healthcare industry and sales professionals, led by three seasoned executives.

Robert Greer

Founder and President

Rob received a four-year R.O.T.C. scholarship to the University of Minnesota where he earned a bachelor of science degree in mechanical engineering. He led the Scout Platoon for the 2-27 Infantry, and following an honorable discharge, joined Pfizer where he collected many sales awards. Rob left Pfizer in 2007 to build a national sales team for a private medical device company. Concerned with complications of synthetic mesh in women’s pelvic health, Rob formed his own company to combat these issues. His commitment to patients, surgeons and healthcare institutions in the Uro-Gyn space is what makes the ARMS Medical team unique.

Michel Koopman

Chief Executive Officer

As CEO of ARMS Medical, Michel drives strategic planning and business development, with the goal of growing the company’s product scope and market penetration. Most recently, he served as CEO of getAbstract Inc., an online media company, where he tripled corporate growth over five years. Previously, Michel held senior sales, marketing and business development positions at Citrix Systems, an enterprise software company. Today, in addition to his leadership role at ARMS Medical, he advises entrepreneurial companies on go-to-market and growth strategies as the founder of 2Swell.

joshua goldman

Joshua Goldman

Chief Operating Officer

Josh joined ARMS Medical in 2015 and is responsible for the operations, finance and accounting functions. He began his career as a public accountant providing audit, tax, and business consulting services. Josh has worked with companies of various sizes across multiple industries, including healthcare. He earned an MBA degree from the University of St. Thomas and a bachelor of science degree from the University of Wisconsin. He is a certified public accountant (inactive license).

Amy Pinzur

Administrative Director

Amy brings 25 years’ experience in customer relationship management to her role of interfacing with hospitals nationwide. She and her team expertly handle the myriad details of establishing and managing ARMS Medical’s relationship with more than 100 hospitals. This complex process involves securing vendor and product approval and getting set up in hospital procurement and billing systems. A valued asset since ARMS Medical’s inception, Amy combines her deep understanding of the company with a passion to make each customer relationship easy and seamless. She is known for her organizational efficiency, expertise in hospital systems and diplomatic touch. In the community, Amy is active in family volunteer work, such as supporting food banks and helping the homeless. She earned a bachelor’s degree from Florida International University.

Product Development and Distribution

ARMS Medical supplies a suite of products to the healthcare industry for uro-gynecological surgery.

  • DermaPure® decellularized dermal allograft featuring dCELL® technology
  • StitchKit® suturing technology for robotically assisted repair of pelvic organ prolapse
  • Smoke Evacuation Pencil for removal of smoke and liquid during electrocauterization
  • Veronikis Retractor System™ for vaginal surgery

ARMS Medical also specializes in medical device development from concept to prototyping, with the ability to manufacture and distribute approved products. The team works directly with surgeons to create innovative devices.

Helping Patients Take Command of Their Lives

ARMS Medical provides advanced surgical technologies and tools for pelvic floor issues, including organ prolapse and incontinence. Our goal is to help patients, surgeons and hospitals optimize outcomes, maximize safety and minimize complications.

Our product suite enables surgeons to replace traditional, problematic methods, primarily transvaginal mesh for pelvic organ prolapse and slings for urinary incontinence, with a superior reconstruction procedure centered on the use of DermaPure® human tissue allograft.

ARMS Medical not only supplies this product suite, but also educates patients, surgeons and hospital administrators about the procedure and its benefits.